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ABOUT US

Sophie Strömbäck is the Founder of Avenir. She has a passion for game-changing products and services and throughout recent years, she's helped exceptional and purpose-driven companies in tech, health, wellness, fashion, food tech and sustainable finance to grow, expand their global presence, increasing sales, build influential brands and having more impact.

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Before starting Avenir, her experience spans working with tech startups and global companies such as Kia Motors, Kinnevik Investments, H&M, and Nike, always thriving in entrepreneurial environments. 

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Being an advocate for healthy lifestyles, she was previously part of the award-winning and global startup accelerator/venture studio Founders Factory in London, where she developed business ideas focusing on health and sustainable living.

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Sophie has a Master's degree in finance and accounting from Stockholm School of Economics and has lived and worked in Paris, Shanghai, New York, and London.

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