At Avenir, we bring together a global network of experts to help our clients succeed. Our flexible approach allows us to tailor strategies to each client’s unique needs, depending on scope and market. With a strong network across Scandinavia, Northern Europe, and North America, we primarily collaborate with clients in these regions.

​

Sophie Strömbäck is the Founder of Avenir. She has a passion for game-changing products and services and throughout recent years, she's helped exceptional and purpose-driven companies in tech, health, wellness, fashion, food tech and sustainable finance to grow, expand their global presence, increasing sales, build influential brands and having more impact.

​

Before starting Avenir, her experience spans working with tech startups and global companies such as Kia Motors, Kinnevik Investments, H&M, and Nike, always thriving in entrepreneurial environments. 

​

Being an advocate for healthy lifestyles, she was previously part of the award-winning and global startup accelerator/venture studio Founders Factory in London, where she developed business ideas focusing on health and sustainable living.

​

Sophie has a Master's degree in finance and accounting from Stockholm School of Economics and has lived and worked in Paris, Shanghai, New York, and London.