CB FONDER
Pioneering Sustainable Investments
With over 25 years in ethical investing and more than a decade focused on environmental investments, CB Fonder stands as a true pioneer in sustainable finance. Through its two funds - Save Earth Fund and European Quality Fund - the firm invests in global environmental companies and top-tier European companies in sectors such as insurance, digitalization, recycling, and energy efficiency.
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Challenge:
Although CB Fonder had a strong track record in sustainable finance, they lacked consumer visibility and a cohesive marketing and communications strategy when we began our collaboration.
Objective:
To build consumer brand awareness, drive retail investor growth, and develop the firm’s marketing and communications strategy.
What We Did:
The aim was to create an integrated, insight-driven strategy focused on organic visibility, long-term brand positioning and growth - leveraging owned and earned channels such as web, social media, blog, PR, podcasts, and strategic partnerships, all while staying closely aligned with business goals through ongoing collaboration with the CEO, team, and board.
Key Initiatives:
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Brand & Web: Launched a new website to elevate brand identity, improve UX, and increase conversion.
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Social Media: Reactivated channels with tailored, mission-aligned content - driving follower growth and increased web traffic.
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Established CB Fonder’s first dedicated PR presence, securing earned media coverage in top-tier business and lifestyle outlets - including Vogue Scandinavia.
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Content Collaboration: Co-created content with distribution partners to strengthen relationships, extend brand reach and drive growth.
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Market Expansion: Identified and initiated relationships with new distribution partners to broaden market presence.
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Results:
Our work helped CB Fonder become a recognized leader in sustainable finance with results including:
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A measurable increase in brand awareness and growth in retail investors.
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Regular features in top-tier business media and national television.
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A strong presence across both the investment and sustainability sectors.
STEAMERY
Redefining Clothing Care
Steamery, a Scandinavian brand with a global presence, is on a mission to change how we care for clothes by promoting longevity and sustainability. By creating innovative tech products, they inspire consumers to extend the life of garments, moving away from fast fashion behavior.
Objective:
We established Steamery’s first Marketing & Communications Department, transforming the young brand into an international thought leader in slow fashion. Over the two years when we worked with Steamery, the company doubled their revenue from €4M to €8M, building a strong market position and international brand awareness.
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What We Did:
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Developing comprehensive marketing, social media, and influencer strategies
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Led international digital PR efforts to increase awareness, traffic, and sales.
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Built a community of like-minded brands through strategic collaborations with companies like Vestiaire Collective.
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Expanded Steamery's UK presence.
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Generated buzz in key markets like the UK and Germany and secured major features in business, entrepreneurship, fashion and sustainability press.
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Winning business awards that boosted press coverage.
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Supported the development of a new e-commerce platform.
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Results:
This collaboration established Steamery as a leader in sustainable clothing care, significantly increased brand awareness, sales and positioned the company for long-term growth in global markets.
SIMRIS GROUP
Transforming the Omega-3 industry​
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Simris Group is to play the leading role in a future microalgae-based industry, creating products and materials in a far more sustainable way than traditional methods. The company aims to reduce pressure on marine ecosystems by transforming the Omega-3 industry. Simris Group is listed on the Nasdaq First North Growth Market.
Objective:
Supported Simris Group in building international brand awareness and driving sales through social media, strategic brand collaborations, and influencer partnerships.
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What We Did:
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Developed Simris’s first social media strategy, crafting tailored, lifestyle-focused content to grow its international audience both organically and through paid advertising.
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Cultivated relationships with like-minded brands, fostering a collaborative community around Simris Alg and exploring reseller opportunities.
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Built brand awareness among influencers, inspiring them to serve as indirect ambassadors for Simris Alg.
ETON SHIRTS
Crafting the Next Generation of Men’s Shirts​
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Eton Shirts is a leading Swedish men's shirt specialist that has produced high-quality and long-lasting shirts for nearly a century.
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Driven by innovation and technology the company has become known globally for its creative designs, high-quality shirts, and performance fabrics. They continuously explore new materials with less environmental impact to incorporate into their collections.
Eton has set clear sustainability goals for the future, in line with the Paris Agreement.
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DEMADLY
Swimwear That Lasts​
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Demadly offers a new category of sophisticated swimwear, made to last ten times longer than conventional swimwear.
Their materials are OEKO-TEX® certified materials which means they are free of harmful chemicals (such as pesticides, heavy metals, formaldehyde, aromatic amines, alleging colorants). This makes the products safe for the environment and to wear next to the skin.
NOSA
Breathing Cleaner, Living Better
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Worldwide, pollen and air pollution are problems that impact people’s lives and health every day.
Nosa is a world-leading supplier of nasal filters against bad odor and harmful airborne particles including pollen, smog, and bacteria.
Their odor protection is the first discreet odor protection in the world with a unique patented product that is used by medical carers, police, and other businesses in Europe, North America, and Asia.